On digital platforms, people continuously invent and reinvent themselves, creating constantly shifting virtual identities. Selfies, followers, and hashtags have become forms of self-expression, playing a significant part in both the virtual and the non-virtual world. The digital and the physical have become essentially inseparable.
As a result of this blurring, biometric data has become a crucial means through which increasingly autonomous machines interact with people. Machines can now use our physical, biological characteristics as a basis on which to allow or deny access, or to recommend a certain lifestyle. In this world of flexible identities, Biometricks.com has become the new Facebook. Yet instead of merely sharing an image of their personalities, Biometricks allows people to present and offer their biological identities to others. On this platform, individuals can exchange their filter bubbles, promote their great recommendations, share their knowledge, provide access to specific data, and offer up their anonymity.
The so-called “Identity Toolkit” available on Biometricks has become an integral part of users’ lives. This toolkit allows users to share their biometric data, such as voice and face recognition or typing patterns, with other individuals, enabling them to share access to certain biometrically secured platforms.
Rapidly gaining more and more popularity, this website celebrates its half-year anniversary. The platform already has more than 10.000.000 users. Biometricks started being the new Facebook, where people offer their identities to others, instead of sharing just a surface of their personalities.
People can use other identities temporarily to experience what it really means to see the world through other eyes. Individuals exchange their filter bubbles, promote their great recommendations, share their knowledge, provide access to specific data and offer anonymity.  
The so-called “Identity Toolkit” became an integral part of the users’ lives. The tools are applicable to log into all services secured by biometric data. Big companies started supporting and sponsoring the platform, as they recognized it as a place for promoting themselves. There are rumors going around that Google is working on “Identity laboratories”, which should create fake identities, that appear as real ones.
The tools are also used in the physical world and people invent new ways of applying them. It can be as simple as adapting different voices in karaoke bars, but also as risky as crossing borders with a foreign identity.
Biometricks founder Samuel Bradford says they have to work increasingly on their security measures and terms of conditions, to avoid the growing number of hackers.
Biometricks gives PRISM access to users’ data
Former NSA officer Eric Blair reveals striking news
The surveillance program PRISM allows the NSA to use personal data from big companies to control foreign organisations and powers. The National Security Agency got access to the platform biometricks.com, a website containing big amounts of identification data. Yesterday Eric Blair who arrived some days ago in Yaoundé, Cameroon handed over material on PRISM’s activity. In an interview he tells: “I am aware of the risk I take by revealing this information. Still I think people using the services of biometricks should know that PRISM steals their identities for its own use. Everyone should have the right of knowing what happens to personal data. I want to raise awareness and prevent people from trusting every organisation, even if it seems reliable”.
Ex-identity sharers started striking and deleting their profiles. NSA leaders planned a meeting with European Union representatives to calm down the situation, but the public is already on fire. Huge demonstrations are taking place all over the world. 
People want internet freedom and demand bans of internet spying. Everywhere in the cities the words “PRISM is watching you” and “Stop watching us” are spread. The wish for transparency gets more and more urgent.
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